Leading advertising experts say the most important thing is to place the ad. Like the lottery, you can't win if you don't enter. Professional ratings are generally:

20% Ad size

50% How often it runs

30% Where the ad is placed

That said, the offer and the value are the most critical elements of any ad.

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Having flexability in your advertising plans is important to every retailer. However, if there is no annual plan - a disciplined annual framework, with quarterly updates, then advertising results will be less effective. Running special promotions when "you get around to it" simply cannot equal the results of an ad plan.

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No contest! Raising prices to spend on advertising will win every time.

There is no known instance of a good quality window coverings retailer losing a $1000 sale by $50 by making it $1050. Any retailer who works the numbers will find that growing by Word-Of-Mouth is never as fast as with WOM and advertising. In fact, more sales even with added advertising costs drive more net profits to owners.

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Easy Answer: All of above.

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Another easy answer: Retail Promotions, LLC will cost about .3% of your retail sales and GUARANTEES a 10X increase in sales for your investment when you follow the plan and tell us your results.

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